Placeholder vs. Named Recipients
On a template, there are two types of recipients:
Placeholder Recipient: Allows you to add a placeholder so that you can add fields and other settings even when you don't know how the actual recipient will be. When the template is later used to send a document, the sender will fill in the placeholders name and email address. Most often, templates include placeholder recipients instead of named recipients.
Named Recipient: Add a named recipient by filling in the name and email of the recipient. A named recipient is used when the same person will be included every time the template is used.